Senta, a female name, originating from 1860. Senta was the name of the lead female character in "The Flying Dutchman". It means conqueror and growth.

We are a small but perfectly formed network of founders, CEOs and MDs, growing a collection of high growth, young, challenger brands that operate in sports. We’re founded, and grounded, with an entrepreneur spirit, and passion. Our businesses work together with collaboration forming the beating heart of our network. Our goal is to support each other for individual and collective growth.